#136: How to Use 'Content Gold' to Fuel Your Next Launch

Published: Nov. 17, 2016, 5 p.m.

b'When it comes to your next course promotion, breaking down your content is as simple as 1-2-3:\\n\\nWhat\\u2019s the best content to start a conversation with your audience?\\n\\nWhat content will help you drive customers to your core marketing message?\\n\\nWhich pieces should you use to expand and deepen your audience\\u2019s knowledge of your subject?\\n\\nToday I\\u2019m breaking down the 3 stages of launching content.\\xa0These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future launches as well. (I passionately use this method for all of my launches!)\\nThis is the content that will not only keep your potential clients engaged, but will attract the right people before, during and after your launch.\\nAnd, not only am I walking you through the stages, but I\\u2019m SHOWING you precisely how you can apply them in my\\xa0freebie:\\xa03-stage content marketing launch plan\\xa0here.\\nI\\u2019ve created a sample 3-stage content marketing launch plan using one of my students as an example. You will easily be able to use this freebie as a model for your own online program\\u2014 over and over again.\\xa0Get ready to see a specific example for every stage here. Download now!\\nYou\\u2019ll learn precisely what content to market before your cart opens (and you\\u2019ll definitely want to start this 30 days before!), what to do while your cart is open, and what to communicate to your audience once your cart is closed.\\nEPISODE FREEBIE Get The 3 Stages for Planning Your Content Marketing Plan for Your Launch\\nFREE DOWNLOAD'