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b'On this episode of the\\xa0Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the\\xa0leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing.\\nIf you\'re anything like me, you know that\\xa0mobile marketing is important, so it\'s been on your mind, but hasn\'t made it to\\xa0the top of your priority list. My guess is that after you hear what Greg has to say on the\\xa0staggering stats on mobile usage, you\'ll want to make it a higher priority.\\nThe great thing is, after talking with Greg, I was pleasantly surprised at how\\xa0easy -- and inexpensive -- it is to get started with mobile.\\nIn this episode, here\\u2019s what we\\u2019ll cover:\\n\\nWhat it means to be\\xa0mobile friendly, and why that\'s important.\\n\\nHow mobile marketing goes beyond\\xa0optimizing your website.\\n\\nThe meaning of "responsive design."\\n\\nThe\\xa0hierarchy of mobile users\' needs\\n\\nThe percentage of people who\\xa0access Facebook, Twitter and YouTube on their mobile devices.\\n\\nEasy and inexpensive ways to get started with mobile marketing\\xa0and how to determine which is the best option for you.\\n\\nHow to make\\xa0lead pages more mobile friendly\\n\\nImportant things to keep in mind regarding mobile\\xa0when sending email to your list\\n\\nHow to create the best possible experience\\xa0for people who visit your website.\\n\\nAnd so much more!'