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b'Today I\\u2019m pulling the curtain back on a piece that can mean the difference between steady sales and your shopping cart catching dust.\\nI\\u2019m giving you the who, what, when, where and how of testimonials. These are especially helpful for those just starting out.\\nAnd, I\\u2019m also excited to give you a freebie that will make these strategies come alive for your business. It\\u2019s called, \\u201cThe Anatomy of a High-Converting Testimonial.\\u201d I\\u2019m going to show you how to turn a bad testimonial into a good testimonial, and a good testimonial into an outstanding one. Your testimonials will shine with the help of\\xa0this awesome tool.\\nEPISODE FREEBIE Get the Anatomy of a High-Converting Testimonial\\n FREE DOWNLOAD\\nNow, why do you need a good testimonial?\\nYour credibility is everything when wanting your audience to trust you. Social proof is invaluable when it comes to this.\\nTestimonials are the best way for you to address objections or hesitations that you may be seeing.\\nTestimonials allow for your community members to speak up for you and persuade others to buy your product or sign up for your course. If you can have a quote from a community member on an opt-in or sales page, it can be the selling point for on-the-fence potential buyers.\\nListen in and get started\\xa0now!\\nThe most important objectives when building your audience are that you want them to know you, like you and trust you.\\nThen you have the ability to capture outstanding testimonials that let potential new audience members know how amazing you are.\\nAs I mentioned, in this episode we are getting into the who, what, when, where and how of outstanding testimonials.\\nHere are the first few spoilers I have in store for you in this week\\u2019s episode:\\n\\nYou don\\u2019t need to only have testimonials from customers.\\n\\nYou don\\u2019t need to use a testimonial verbatim, as it is sent to you.\\n\\nYou don\\u2019t need to wait until your students have completed your first course to start collecting testimonials.\\n\\nYou don\\u2019t need to just have a dedicated testimonials page.\\n\\nYou don\\u2019t need to wait for kudos to come to you.\\n\\nThere are many people\\u2014outside of customers\\u2014that you might not have thought of who can provide you with testimonials. I tell you who those people might be for you and explain how to successfully solicit a testimonial from them.\\nWhen someone sends you a testimonial, you don\\u2019t need to use the exact verbiage they send you. Most people aren\\u2019t writers and don\\u2019t know what components go into an exceptional testimonial. In this episode I tell you how to work with your students to create an outstanding testimonial that will make you shine and convince potential students to buy your course.\\nAlso, the components of a good testimonial are so, so important. I give you the framework for a perfect testimonial to ensure that every reference is a home run for your business.\\nNext,\\xa0you can\\xa0always be looking\\xa0to capture testimonials. However, beyond that you don\\u2019t need to wait for your first course to complete before you start capturing kudos about your work. I have some strategies for you to get started collecting testimonials now.\\nThere are some very strategic locations that your testimonials must live. I go into depth on where those are and what types of testimonials should live on those pages.\\nAnd, you may be thinking, this is all great, but how do I bring it all together to get an outstanding testimonial?\\nWell, I\\u2019m pulling back the curtain and telling you exactly how I\\u2019ve done this and how you can too.\\nI\\u2019m excited for you to start tackling these components now and start building your testimonial database! (Don\\u2019t worry, I share how to create a good database too.)'