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b'Today\'s episode of the\\xa0Online Marketing Made Easy Podcast, is all about\\xa0selling with social media,\\xa0and today\'s special guest is Laura Roeder, founder of LKR Social Media.\\nI invited Laura on the show because she is a master at selling with social media.\\xa0She does it in a way that\'s incredibly inviting and her raving fans and customers are proof that\'s she\'s doing many things right.\\nIn addition to that,\\xa0an inspiring conversation that I had with Laura\\xa0while I was still working for Tony Robbins was a springboard for me\\xa0to start my own social media consulting\\xa0business.\\xa0About six months after that call with Laura, I started to put all of the wheels in motion to start this business, which has been one of the most incredible experiences of my life.\\nLaura\'s journey to creating\\xa0LKR Social Media\\xa0is a one you\'ll want to hear.\\xa0She shares her story and some\\xa0action-packed, strategic social media tips\\xa0in this interview.\\nIn this episode, here\\u2019s what we\\u2019ll cover:\\n\\nHow Chicago weather contributed to\\xa0Laura\'s journey into social media.\\n\\nHow to use leveraged, scalable tools\\xa0to make sales for your business.\\n\\nThe reason for the\\xa0disconnect between social media and selling.\\n\\nHow you can use\\xa0"under the radar" selling\\xa0on social media.\\n\\nHow to create a "Golden Page" to sell more\\xa0(this one tip is WORTH every minute of this episode!)\\n\\nAn easy way to\\xa0measure social media ROI.\\n\\nAnd so much more!'