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Charlie Elberson excavates and clarifies the meaning of brands.\\xa0He is a brand strategist who has developed, built and stewarded brands for business clients for over 35 years.\\xa0He is Vice President Insights Strategist for Wray Ward |\\xa0Creative Marketing Communications.\\xa0His work includes client engagement, developing strategy, drawing on research, working with creative, determining measurements, interpreting analytics, and asking the questions that lead to insight.\\xa0Charlie previously led his own agency, Elberson Partners.\\xa0He has worked for Young & Rubicam and Leber Kats Partners (now FCB).\\xa0He is the primary trustee and advisor for Reemprise, a venture philanthropy fund.\\xa0Charlie also sings and plays keyboard for Small Time Joe, a classic rock, blues and soul cover band.\\xa0

This episode is perfect for anyone interested in branding and marketing, and a personal journey of curiosity and engagement.\\xa0

IN THIS EPISODE

• Charlie explains what an Insights Strategist is and what he does.
• He talks about the anthropological work of brand development.
• He discusses the quality that makes him good at what he does, what he likes best about his work, and what he finds most challenging about it.
• Charlie defines the essence of a brand.
• He tells the story of a company that has successfully established a new brand.
• He reveals what he thinks about personal branding.
• He talks about growing up and what his friends thought of him in high school.
• Charlie shares the role his father played in one of the most iconic product development and advertising campaigns.
• He discusses the impact of the digital revolution on marketing communications and what he means by the dance of client engagement.
• He talks about the creation of a family legacy venture philanthropy fund.
• He shares what he values about playing music in a band.
• Charlie reveals what he hopes his life will be all about.

After the conversation, host Mark Peres adds a personal word that begins this way, "When Charlie Elberson talks about asking the questions that lead to insight and living from the heart, he is describing the stated purpose of this podcast..."\\xa0

To learn more about this podcast, visit On Life and Meaning.

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