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This episode was recorded at NYC Media Lab’s September 2015 Annual Summit. It features a keynote address and discussion with Rita Gunther McGrath, a Professor at Columbia Business School and a globally recognized expert on strategy in uncertain and volatile environments. She is the co-author of three books- the latest is The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business, published by Harvard Business Review Press. The conversation is moderated by Orin Herskowitz, Vice President of Intellectual Property and Tech Transfer for Columbia University and Executive Director of Columbia Technology Ventures.