Claudia Perlich on Advertising in the Age of Big Data

Published: Oct. 20, 2015, 11:49 p.m.

This episode is the second of a three part series on data, digital advertising and the phenomenon of ad blocking. We hear from Claudia Perlich, who is Chief Scientist at Dstillery, where she develops the machine learning that drives digital advertising. Perlich is also a professor at NYU's Stern School of Business, where she teaches a course on data mining for business intelligence.