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Trial, error, and economics: Tim Harford, Undercover Economist
Colin Marshall talks to Tim Harford, also known as the Undercover Economist. He wrote the book of the same name as well as The Logic of Life and now Adapt: Why Success Always Starts with Failure. In this latest book, Harford examines the value of numerous small-scale experiments \u2014 numerous enough to try many different things, and small-scale enough to fail without serious consequence \u2014 in business, technology, medicine, finance, climate change, and even his own life and career.