Podcasts Culture Notebook on Cities and Culture On advertising, marketing and narrative with Rob Walker

On advertising, marketing and narrative with Rob Walker

Published: Jan. 11, 2010, 3:16 a.m.

b'Colin Marshall talks to Rob Walker, observer of advertising and marketing in all their forms. Author of the New York Times\\u2018 \\u201cConsumed\\u201d column and the book Buying In: The Secret Dialogue Between What We Buy and Who We Are,\\nWalker is also the co-creator of the \\u201cSignificant Objects\\u201d project, an\\nexperiment wherein various authors and media personalities craft\\nfictional stories to accompany everyday objects found at thrift stores.\\nThe objects are then auctioned off, revealing the value-adding effects\\nof narrative.'