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What does it mean to \\u201ceat like a man\\u201d? This week\\u2019s guest, Emily J.H. Contois, is an assistant professor of media studies at the University of Tulsa and the author of Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture. In this conversation, she explains how the concept of \\u201cdude food\\u201d became a powerful branding strategy in Great Recession America, as food production and consumption became central sites in the contest over masculinity and identity.