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Episode 8

I am reflecting on my interviews to this point. What have been some of the inspirational business and leadership survival strategies used by my Nordic and Nordic-inspired business and corporate leader guests during COVID-19?\\xa0

Listen in and get insights how four Nordic and Nordic-inspired business leaders tackle their challenges\\xa0\\xa0

• Scandinavian travel specialist Tietse Stelma. Tietse is the CEO of 50 Degrees North, which specialises in tours in the Nordic Region. He has built up 50 Degrees North to be one of the most successful global travel operators specialising in the Nordic Region, with over 40 staff. When COVID-19 started, he went from $2M monthly turnover to $0 in a month. Tietse talks about the changes he had to make and how he is pivoting his business during the time of turmoil.

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• Libby Helinski, the Founder of Pappa Sven, a Nordic lifestyle business including a retail shop, online business, Pappa Sven community events and 2 airbnb\\u2019s in Newcastle.\\xa0 After COVID-19 hit, she thought she would lose her business. However, inspired by Armi Ratia, the founder of Finnish Marimekko, she has been able to turn it all around with her passion and energy.

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• Swedish born Anders Lindstrom, Director of Communications for North America for Norwegian Air, found himself living in NYC in the middle of COVID-19 and Black Lives Matter demonstrations, working for an airline industry that has just been paralysed. In March 2020 he initiated the non-profit \\u201cProject Wingman USA\\u201d, mobilising hundreds of airline crew to provide care for COVID-19 hospital healthcare workers in NYC hospitals.

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• Finnish-born Tommi Nordstrom is the co-founder of Pupsy, an online start-up platform for all things that matter to dog-owners. Tommi talks about how his Nordic characteristics have helped him to get through the start-up challenges, including COVID-19.\\xa0\\xa0

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Check out 50\\xb0 North website https://www.fiftydegreesnorth.com

Check out Pappa Sven website https://www.pappasven.com.au

Check our Project WingmanUSA website https://www.projectwingmanusa.com/

Check out Pupsy website https://pupsy.com.au/

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Kiitos, tack and thanks!\\xa0

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