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When I talk about fundraising with leaders of small and midsize nonprofits, I frequently hear them tell me they want to increase their revenue either through grants or through fundraising events. Unfortunately, many of these nonprofit leaders don\\u2019t realize they\\u2019ve walked right past the low-hanging fruit, which is Peer to Peer Fundraising (also called P2P Fundraising). Whether you\\u2019ve tried P2P fundraising unsuccessfully in the past, you\\u2019re completely intimidated by the idea of asking your peers for money, or you just want to sharpen your P2P fundraising skills, you\\u2019ll love this week\\u2019s podcast episode!

First, Jamie Lackey (CEO of Helping Mamas in Atlanta) tells me about the incredibly successful P2P fundraising events her organization\\u2019s supporters host while watching The Bachelor/The Bachelorette every week. She talks about how P2P fundraising is the easiest type of fundraising initiative because you can empower your donors and other supporters to run fundraisers for you with almost no staff involvement. She also describes what she includes in the Helping Mamas Fundraising Toolkit.

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Then Kathryn Bennett (GivingMatters.com Manager at CFMT) explains how P2P fundraising works with online initiatives, including through Facebook fundraisers and 24 hour online giving days. Kathryn runs Middle Tennessee\\u2019s annual online day of giving called \\u201cThe Big Payback,\\u201d and she explains how using a hashtag like #BigPayback, #GivingTuesday, or your community\\u2019s local hashtag isn\\u2019t enough to run a successful social media fundraiser.

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Our guests this episode are:

--Jamie Lackey from Helping Mamas

--Kathryn Bennett from The Community Foundation of Middle Tennessee\\u2019s The Big Payback campaign

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Our sponsors this episode are:
--Little Green Light, Jenni\\u2019s favorite donor management system. Check out their free resource library full of ebooks about fundraising at www.littlegreenlight.com/jenni and use the discount code JENNI to receive $150 off your first year of donor management services.
--DipJar, Jenni\\u2019s favorite alternative to cash donation boxes. Empower your donors to make credit card donations with DipJar\\u2019s fun light-up donation gadget! Visit dipjar.com/jenni for a 5% discount on your first purchase.\\xa0

Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more.

All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com.

Produced by Wayfare Recording Co.\\xa0
Music by Emily Summers.

\\xa92020 Nonprofit Jenni. All Rights Reserved.