Podcasts Government Nonprofit Ally Podcast NPA 038: Create Crowdfunding Content that Converts Visitors to Donors

NPA 038: Create Crowdfunding Content that Converts Visitors to Donors

Published: Oct. 28, 2015, 4:06 p.m.

What if I were to tell you that what your nonprofit does — doesn’t matter. Now, give me a second to clarify: the point here is that “what” is the wrong place to put your focus when it comes to fundraising writing. Potential donors and supporters aren’t really interested in information about your programs or what you hope to do — they […]

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