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Even in the early days of the internet,\\xa0Brian Solis was advising prominent companies about how to use social media to connect with potential customers. He\'s been called "one of the greatest digital analysts of our time\\u201d and has been sought out by the likes of Oprah, Shaq and Ashton Kutcher. \\xa0Brian is also an award-winning author and world-renowned keynote speaker.

I met Brian at SXSW 2019, during his book launch event for Lifescale: How to Live a More Creative, Productive, and Happy Life. As Brian explains in our interview, the book developed out of a conversation he had after speaking at SXSW 2018: He was challenged to provide an answer to the questions he had raised about the dark side of social media.

Lifescale\\xa0became his answer. Writing the book made him rethink his priorities and pursue deeper, more meaningful connections with the people in his life. The book had a similar effect on me and helped me prepare for new creative possibilities, so I brought Brian on the show to discuss it.

Some of the things Brian and I discuss in this episode include

• How social media can rewire people and societies
• When the personal approach can be right approach
• Using design principles to create a more reading experience
• The life-changing impact of Walt Disney a certain animated short
• How to develop deeper, more meaningful connections with others
• Practical things we can do to rekindle our creativity

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Todd Henry, founder and CEO of Accidental Creative, came on the showto discuss how to get past writer\'s block, live with purpose, and discover our life\'s work.

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