Podcasts Other Nice Work! In the Atlassian Ecosystem 023 Bill Cushard Marketing Teams Use Scrum? On Jira Software? Of Course.

023 Bill Cushard Marketing Teams Use Scrum? On Jira Software? Of Course.

Published: July 11, 2018, 2 a.m.

Lacey did something different on this episode of Nice Work. She interviewed Bill about his new book, "The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence."

Many of you have heard of the agile manifesto. A group of software developers created it on a mission to improve the value software development teams deliver to customers. Did you know there is an agile marketing manifesto? Well, there is. Google it. It's real. Listeners will learn a fun fact on the show that Nick Muldoon of Easy Agile, and two-time guest on Nice Work (Episodes 19 and 8) is one of the original signers of the agile marketing manifesto.

So, agile marketing is a thing, and marketing teams are running agile methodologies like kanban and scrum. Some are even using Jira to do it. "The Art of Agile Marketing" is a story about how one team runs scrum on Jira, how they set it up, and how they have evolved over time from lessons learned doing it.