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Episode 113 Part One #KedaiSayur "How Agritech Adapting Consumer Behaviour Change During Pandemic"
Pandemi Covid-19 mengubah perilaku belanja di Indonesia dari offline ke online. Masyarakat mulai banyak memanfaatkan platform jual-beli untuk mendapatkan kebutuhan sehari-hari selama PSBB.
Tren ini tentu menjadi peluang besar bagi pelaku agritech yang memasarkan bahan pangan, seperti sayur mayur dan buah-buahan.
Di sisi lain, fenomena ini menjadi tantangan tersendiri dengan kesiapannya menghadapi lonjakan pemesanan yang signifikan.
Lalu, bagaimana agritech beradaptasi terhadap perilaku konsumen selama pandemi? Simak insight menarik dari Co-founder dan CEO Kedai Sayur Adrian Hernanto di #NgobrolinStartup episode kali ini.