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In this episode I speak with Michael Schein, the Head Hype Man at MicroFame Media and author of, "The Hype Handbook: 12 Indispensable Success Secrets From the World\\u2019s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," whose wakeup call was distilling what masters of hype do effectively that could be used by people who are doing good in the world. https://microfamemedia.com/