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I know, marketing is typically not your favorite part of being an entrepreneur.\\xa0 It\'s hard to put yourself out there.\\xa0 Plus, the amount of time, effort and sometimes money is overwhelming.

All of it feels worth it if it\'s working.\\xa0 Wait, what does "working" mean?

Does it just mean sales?\\xa0 That\'s what your intent is, right?\\xa0 But what if you don\'t have sales yet.\\xa0 Does that mean that none of your marketing is working?\\xa0 Should you just throw in the towel and give up?\\xa0 Should you just hire someone to do it for you?\\xa0 Or maybe, you should give up your dream of being an entrepreneur and be a contractor for a company that does the marketing so you don\'t have to.

Whoa! Whoa! Whoa!\\xa0 Hold on.\\xa0 It\'s going to be OK.\\xa0 I promise.\\xa0 There\'s a lot of your marketing that IS WORKING.\\xa0 You just don\'t know where to see that evidence.

There are many stops a potential customer makes between learning your business exists and making a purchase.\\xa0 Every step has a component of marketing.\\xa0 When you can see the evidence at each step, you\'ll know what\'s working and what\'s not.\\xa0 It\'s great to discover where things aren\'t working, because you know exactly where to experiment to get it working.

In today\'s episode I\'m going to share those different stops and how to tell if your marketing is working...using data.\\xa0 You knew the data part was coming, right?\\xa0 I got you.\\xa0 It\'s all going to be OK.


In this episode we explore:

• The incremental steps of your customer\'s journey
• How to know if your marketing is working at each step
• Where to find the answers
• Knowing the next right thing to do to optimize your marketing to create sales
• What it takes to get Paid Ads to work