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If you want a short but fantastic primer on the basics of good marketing, including the primary goal of marketing, the fundamentals of good branding, product creation, advertising, and more, then you want to read this book.

One of the reasons I like it so much is it\u2019s concerned more with high-level thinking than tactical application, and strives to give you principles that you can extrapolate into many types of actionables. In this way, much of its advice is universal and timeless.

I\u2019m also recommending it because it has informed many of the better marketing decisions I\u2019ve made in building my businesses, and is a book that that\u2019s worth reviewing regularly as your business expands and evolves, and as mistakes and missteps become more expensive and painful.

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