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In this episode, Adam and I discuss the business and marketing side of the fitness industry in general, and more specifically, of his company, Mind Pump, including how they\u2019ve continued to grow and what it takes to scale.

Adam\u2019s been on my podcast before, but in case you\u2019re not familiar with him, he\u2019s a host of Mind Pump, one of the biggest health and fitness podcasts around. He\u2019s also a coach who\u2019s worked with over 1,000 people, and taught other coaches how to be better leaders and sell their services. Adam\u2019s built multiple successful businesses, so he knows a thing or two about how to build and scale one.

In our chat, Adam and I talk about . . .

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• Scarcity mindsets and fear of being judged by peers
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• Why some people aren\u2019t open and honest about business successes and struggles
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• The Liver king marketing machine
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• Social media strategy and the differences between various platforms (including Tiktok)
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• The secret to finding meaningful work and not dreading your job
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• The power of knowing when to say \u201cno\u201d to a business idea
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• And more . . .
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So if you\u2019re at all interested in entrepreneurship, business growth, or \u201chow the sausage gets made\u201d behind the scenes, you\u2019re going to enjoy this podcast!

Timestamps:

0:00 - Triumph Male & Female are 25% off this week only! Go to buylegion.com/triumph and use coupon code MUSCLE to save 20% on anything else you order or get double reward points!

6:26 - Why don\u2019t people have honest business conversations?

18:44 - What do you think of popular people who state false information on social media?

47:42 - How did you find the best delivery for your audience?

1:15:42 - What is the next level for you?

1:24:58 - Do you believe that enthusiasm is the secret to success?

1:40:04 - Where can we find you?

Mentioned on the show:

Triumph Male & Female are 25% off this week only! Go to buylegion.com/triumph and use coupon code MUSCLE to save 20% on anything else you order or get double reward points!

Mind Pump\u2019s Free Resources: mindpumpfree.com