BROADCASTS.com

Published: Aug. 11, 2023, noon

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The Morins and the Lessins devise a playbook on the future of sports media. Plus, a More or Less debate on a new study on Wegovy.

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Articles and research discussed:

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https://www.novonordisk.com/content/nncorp/global/en/news-and-media/news-and-ir-materials/news-details.html?id=166301

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Show Notes:

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0:00 - Introduction: The hosts discuss ESPN\'s declining subscriber numbers and revenue challenges. They debate whether equity ownership for athletes could help and what innovations ESPN could make.

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2:18 - ESPN\'s issues: The hosts discuss ESPN\'s high content costs, difficulty being a distributor in a direct-to-consumer world, and how sports rights are priced to perfection.

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9:12 - Barstool Sports: The hosts discuss Barstool Sports\' acquisition and subsequent return to its founder due to his controversial behavior. They debate whether "crazy" founders luck into windfalls.

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16:00 - Solutions for ESPN: The hosts discuss innovations like new formats, storytelling, and interactive experiences. They debate whether betting is the best form of interactivity.

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25:00 - Longevity science: The hosts discuss a new study showing a weight loss drug can reduce heart attack risk by 20%. They debate the risks of healthy people taking such drugs.

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34:00 - Wrap up: The hosts summarize the major problems discussed and look forward to recording together in person next time.

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