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Rory Sutherland is one of the world\u2019s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.\nThe advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on the planet for this.\nExpect to learn how dating apps can improve by being more like property websites, why women actually wear engagement rings, Rory\u2019s thoughts on Jordan Peterson, how you can become more creative every day, what Rory thinks of Twitters changing their name to X, how hotel rooms have residual sexism baked into the design, why rational people ruin creativity and much more...\nSponsors:\nGet a Free Sample Pack of all LMNT Flavours with your first box at https://www.drinklmnt.com/modernwisdom (automatically applied at checkout)\nSign up for a one-dollar-per-month trial period from Shopify at https://www.shopify.com/modernwisdom (automatically applied at checkout)\nGet 20% discount on Nomatic\u2019s amazing luggage at https://nomatic.com/modernwisdom (use code MODERNWISDOM)\nExtra Stuff:\nGet my free reading list of 100 books to read before you die: https://chriswillx.com/books\nTry my productivity energy drink Neutonic: https://neutonic.com/modernwisdom\nEpisodes You Might Enjoy:\n#577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59\n#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf\n#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp\n-\nGet In Touch:\nInstagram:\xa0https://www.instagram.com/chriswillx\nTwitter:\xa0https://www.twitter.com/chriswillx\nYouTube: https://www.youtube.com/modernwisdompodcast\nEmail: https://chriswillx.com/contact\n-\nLearn more about your ad choices. Visit megaphone.fm/adchoices