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Richard Shotton is a behavioural scientist, Founder of Astroten and an author.\nHumans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated.\nExpect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people\u2019s minds, how to overcome the problem of analysis paralysis, how to change everything someone believes whilst changing nothing they experience and much more...\nSponsors:\nGet the Whoop 4.0 for free and get your first month for free at http://join.whoop.com/modernwisdom (discount automatically applied)\nGet up to 55% discount on your Babbel subscription https://babbel.com/modernwisdom (discount automatically applied)\nGo to my sponsor https://betterhelp.com/modernwisdom for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help\nExtra Stuff:\nBuy The Illusion Of Choice - https://amzn.to/3XDakP7\nFollow Richard on Twitter - https://twitter.com/rshotton\xa0\nGet my free Reading List of 100 books to read before you die \u2192 https://chriswillx.com/books/\nTo support me on Patreon (thank you): https://www.patreon.com/modernwisdom\n-\nGet in touch.\nInstagram:\xa0https://www.instagram.com/chriswillx\nTwitter:\xa0https://www.twitter.com/chriswillx\nYouTube: https://www.youtube.com/modernwisdompodcast\nEmail: https://chriswillx.com/contact/\xa0\nLearn more about your ad choices. Visit megaphone.fm/adchoices