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Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author.\nWhen it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges.\nExpect to learn how the wings of an owl helped fix problems in the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come Airline Tickets are so confusing, why all my rich friends drink sparkling water, how companies can aid customer decision without limiting choice and much more...\nSponsors:\nGet 10% discount on your first month from BetterHelp at https://betterhelp.com/modernwisdom (discount automatically applied)\nGet 10% discount on all Optimal Carnivore\u2019s products at www.amazon.com/optimalcarnivore (use code: WISDOMSAVE10)\nGet 15% discount on the amazing 6 Minute Diary at https://bit.ly/diarywisdom (use code MW15) (USA - https://amzn.to/3b2fQbR and use 15MINUTES)\nExtra Stuff:\nBuy Evolutionary Ideas - https://amzn.to/3ViYgD5\nFollow Sam on Twitter - https://twitter.com/s_tatam\xa0\nGet my free Reading List of 100 books to read before you die \u2192 https://chriswillx.com/books/\nTo support me on Patreon (thank you): https://www.patreon.com/modernwisdom\n-\nGet in touch.\nInstagram:\xa0https://www.instagram.com/chriswillx\nTwitter:\xa0https://www.twitter.com/chriswillx\nYouTube: https://www.youtube.com/modernwisdompodcast\nEmail: https://chriswillx.com/contact/\xa0\nLearn more about your ad choices. Visit megaphone.fm/adchoices