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Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.\nTransportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.\nExpect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...\nExtra Stuff:\nBuy Transport For Humans - https://amzn.to/3oCzzSl\xa0\nFollow Rory on Twitter - https://twitter.com/rorysutherland\xa0\nGet my free Reading List of 100 books to read before you die \u2192 https://chriswillx.com/books/\nTo support me on Patreon (thank you): https://www.patreon.com/modernwisdom\n-\nGet in touch.\nInstagram:\xa0https://www.instagram.com/chriswillx\nTwitter:\xa0https://www.twitter.com/chriswillx\nYouTube: https://www.youtube.com/modernwisdompodcast\nEmail: https://chriswillx.com/contact/\xa0\nLearn more about your ad choices. Visit megaphone.fm/adchoices