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Harold McGee is an author and food expert.\nOur sense of smell sits at the front of our daily experience and yet our understanding of what smells are and how they're processed is almost non existent.\nExpect to learn why smell may be the oldest of our senses, how our brains combine what hits our nose to create sensations, whether smell will be the new frontier for the entertainment industry, what an opera singer smells like and much more...\nSponsors:\nGet 25% discount on all mindful toiletries from Michael Hannah at https://www.michaelhannah.co.uk (use code MW25)\nGet 20% discount & free shipping on your Lawnmower 3.0 at https://www.manscaped.com/ (use code MODERNWISDOM)\nExtra Stuff:\nBuy Nose Dive - https://amzn.to/3qHCEAY\nFollow Harold on Twitter - https://twitter.com/Harold_McGee\nGet my free Ultimate Life Hacks List to 10x your daily productivity \u2192 https://chriswillx.com/lifehacks/\nTo support me on Patreon (thank you): https://www.patreon.com/modernwisdom\n-\nGet in touch.\xa0Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me...\nInstagram:\xa0https://www.instagram.com/chriswillx\nTwitter:\xa0https://www.twitter.com/chriswillx\nYouTube:\xa0https://www.youtube.com/ModernWisdomPodcast\nEmail: https://www.chriswillx.com/contact\xa0\nLearn more about your ad choices. Visit megaphone.fm/adchoices