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Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer.\nCombining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways.\nExpect to learn why our brains don't experience reality directly, how you can make dog food taste like pate, the role of impulse in decision making, what neuroscience's definition of surprise is, how pleasure & pain affect our drive to buy and much more...\nSponsor:\nShop Eleiko\u2019s full range at https://www.shop.eleiko.com (enter code MW15 for 15% off everything)\nExtra Stuff:\nBuy Blindsight - http://getbook.at/blindsight\nFollow Prince & Matt on Twitter - https://twitter.com/pop_neuro\nCheck out Prince & Matt's Website - https://www.popneuro.com/\nWatch Prince's Tedx Talk - https://youtu.be/LpJvuPOG40M\nTake a break from alcohol and upgrade your life - https://6monthssober.com/podcast\nCheck out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom\n-\nGet in touch.\xa0Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me...\nInstagram:\xa0https://www.instagram.com/chriswillx\nTwitter:\xa0https://www.twitter.com/chriswillx\nYouTube:\xa0https://www.youtube.com/ModernWisdomPodcast\nEmail: https://www.chriswillx.com/contact\nLearn more about your ad choices. Visit megaphone.fm/adchoices