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Richard Shotton is a behavioural scientist, the Founder of Astroten and an author.\nWhat is the reason that restaurants don't put \xa3 signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust?\nWe're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one.\nExtra Stuff:\nFollow Richard on Twitter -\xa0https://twitter.com/rshotton\nBuy Richard's Book -\xa0https://amzn.to/2YCQfdt\nBuy Richard's Online Course -\xa0https://www.42courses.com/courses/behavioural-science-for-brands\nListen to Rory Sutherland on Modern Wisdom -\xa0https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578\nCheck out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link -\xa0https://www.amazon.co.uk/shop/modernwisdom\n\xa0\n-\nGet in touch.\xa0Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me...\nInstagram:\xa0https://www.instagram.com/chriswillx\nTwitter:\xa0https://www.twitter.com/chriswillx\nYouTube:\xa0https://www.youtube.com/ModernWisdomPodcast\nEmail: https://www.chriswillx.com/contact\nLearn more about your ad choices. Visit megaphone.fm/adchoices