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I had a great time talking with Glenn Orms owner of "The Cow Lot" & I\'m sure you will find the history behind it as amazing I as did.

In 1952, Nat Fleming, a young, North Texas Bootmaker, Rodeo Announcer, and entrepreneur, in Wichita Falls, Texas, had a dream. The Cow Lot was where essential work was done on the ranch, where cowboys worked their cattle. Nat dreamed of providing the cowboys who worked there with two must-have tools of their trade, a good hat and a pair of boots that \\u201cFIT\\u201d. That dream manifested into an all-out Western retail store, the Cow Lot. A 54-year body of work began, dedicated to Service, Quality, Honesty & Integrity\\u2026i.e. the Western Way of Life and How You Wear It.

To enter the doors of the Cow Lot was to enter Nat\\u2019s dream. The scene emulated the American West and its way of doing business. Product quality was second only to the integrity of the personalized service. Each salesperson was an actual cowboy, passionate to serve you, their guest. Whether you were the President of the bank or the bank held the mortgage on your property, you were treated like you were the King of the Cowboys, or the Queen of the Cowgirls, as the case might be. Art was created before your very eyes by one of Nat\\u2019s hired cowhands posing as a salesperson. Hats were shaped to best serve your lifestyle and personality. Boots were fitted. Fit was guaranteed. Prices were affordable. Customer satisfaction was the order of the day.

Together with his longtime friend Gene O\\u2019Brien, and later my father Dewey Orms, they built the Cow Lot into one of the finest Western Stores in North Texas, winning several awards including the Wendy Ryon Western Retailer of the Year. Nat met his life partner and wife, Tawana, at the store when she happened in for a new pair of Levis. The likes of legendary Larry McMurtry, author of Lonesome Dove, whose family ranched in the nearby town of Archer City, Texas, would stop and have a cup of coffee and visit and maybe buy a new pair of boots or a new hat. Nat was a pioneer in TV and Radio. In the early \\u201950s The Nat Fleming Show was one of the first on local TV providing 30 minutes a day 5 days a week. A big deal then because TV was only on 3 hours a day. He started broadcasting a weekly Saturday morning radio show from the store, The Nat Fleming Horn Honkin\\u2019 Show. When he saw a car drive by he would ask, \\u2018Honk your horn if you are listening .\\u201d 90% of the time the driver would honk and wave. The store grew and so did Nat\\u2019s inventory. Boot sizes ran from AAA widths to D. Fit was of utmost importance. Nat believed, \\u2018If you have to have a license to cut hair, you should have to have one to sell shoes.\\u201d People came from all over the United States to buy boots that \\u201cFit\\u201d, the same was true with hats. Longtime Cow Lot general manager, JR Gahagan, shaped and fit most of the cowboys who were shooting the then popular and now famous Marlboro Man advertisements on a nearby ranch.

Growing up in the Cow Lot, I was officially hired on in my Junior year of High School, where my skills in the art of boot fitting and hat shaping were fine-tuned. Just as importantly, I advanced my education in Nat\\u2019s University of Down Home Business, majoring in Homespun Philosophy and graduated with degrees in Service, Quality, Honesty & Integrity.

After 54 years of service to his customers, Nat closed the doors to the great retail icon of North Texas and retired to work the real Cow Lot at his ranch in Byers, TX, where he was born and raised. He passed away in 2018 at the age of 96 leaving behind his wife Tawanna and his son Marty, who still run their cattle operation.

In 2013 I found myself presented with an opportunity to re-open the Cow Lot. With Nat\\u2019s blessing, I took on the Cow Lot brand and created a hybrid version\\u2026.an event based retail