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Media Multitasking Changing People’s Ability to Cope?

Published: June 11, 2011, 2:35 a.m.

Nicolie Pangis, a Senior Vice President at 24/7 Real Media, wrote a provocative article in Click Z called “What Multitasking Consumers Mean for Marketers.” She argues, unlike popular belief, that new media don’t necessarily destroy the old. People simply adapt to media multitasking. A good example is a teenager listening to music on an iPod, while […]

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