Podcasts Technology Mobile Growth Podcast Where you need to spend your time and money in APAC to make it big

Where you need to spend your time and money in APAC to make it big

Published: Sept. 21, 2018, 11:23 a.m.

As a rule, Smart app companies and marketers analyze app market intelligence to identify ‘blue oceans’ of opportunity and make a detour around markets where conditions are not conducive to success. It’s best practice that guides our new mini-series series where we explore the data to debunk myths and demystify strategies that drive international growth. Our host Peggy Anne Salz catches up with Jonathan Kay, founder of mobile app intelligence platform Apptopia, to dissect and discuss the APAC opportunity, revealing that a whopping 57% of Top Apps in APAC are created outside APAC. Which app categories are sure to fly or fail? Listen in and find out!