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The mobile games space is a monstrous and massively competitive space. To make your mark you need to know who your rivals are—and that requires a deeper understanding of which games types are winning and what market-leading games and genres are doing to get ahead. Thanks to Nebojsha Mitrikeski, independent researcher and Game Director at Snowball Games, we have this and more. Our host Peggy Anne Salz deep dives with Neb into the data and discusses how Snowball Games is harnessing data to ensure a successful soft launch of its latest game, Yatzy Dice Clash. The core mechanic revolves around the popular Yatzy board game, but Live PvP duels and the addition of Lucky Charm Cards to boost gameplay and allow users to win more points allow Snowball Games to put Neb’s insights into action.