UA Testing, KPI’s and Behavioral Data with Farzana Nasser from Women in Wireless

Published: Nov. 1, 2017, 12:36 a.m.

Farzana Nasser, Global Co-President of Women In Wireless, a non-profit organization for championing women leaders in mobile and digital, sits down with Mobile Growth to discuss product and brand marketing strategies as well as utilizing behavioral data and other KPI’s for improved mobile app growth.