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Home improvement isn’t the fast-mover in the app space, but Build.com is breaking with that tradition, harnessing an approach to AR in its mobile app that will make it a very tough act to follow. The company--a billion-dollar player that connects homeowners, designers, contractors, and retailers in a new kind of business ecosystem to take the friction and anxiety out of sourcing—is showing that a practical approach to AR can drive customer connection and conversion. Our host Peggy Anne Salz catches up with Dave Nickens, Mobile Director at Build.com, to talk about how AR does (and doesn’t) add to an app experience. David also discusses the lift in metrics, such as retention, and where push notifications add the most value.