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In a market where the cost of acquiring a user is rising into the stratosphere, it pays to identify and engage your most valuable users from the get-go. It’s quality over quantity—always—but you achieve the best results (and drive the biggest volumes) when you optimize and personalize the onboarding experience to match your audience and their expectations. Our host Peggy Anne Salz catches up with Lomit Patel, VP of Growth at IMVU, the social networking and chat app that allows users to create custom avatars, to discuss how harnessed creatives and creative messaging to increase retention by “at least 20% to 30%.” And he’s still going strong. Lomit also lifts the lid on his growth stack, detailing the tools and vendors he relies on to reduce the cost to acquire a paid user and boost the return on the ad spend.