Launching and Repositioning Your App with SmartNews’ Fabien-Pierre Nicolas

Published: June 16, 2017, 6:36 p.m.

In this episode, Fabien-Pierre Nicolas, Head of Growth / Marketing at SmartNews, walks through the key steps needed to launch an app. He also shares important UA KPIs to pay attention to once your app is launched. The later part of the interview covers tips on how to reposition existing apps.