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App marketing is—by definition—driven by data and aligned with KPIs. But mobile ad creatives are rising up the ranks to be your key differentiator and source of competitive edge. Our host and Chief Content Officer Peggy Anne Salz catches up with Kim Carlson, VP of Sales at Aarki, to discuss how app marketers can elevate conversions by understanding audiences and optimizing their “Champion Creative.” Kim also explains how marketers can deconstruct their ad creatives into components and test elements to validate what flies (or fails) in order to put budget toward ads that *really* deliver.