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Combining Qual & Quant - Jeff Sauro, MeasuringU
b'Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he\\u2019s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on \\u201cthe statistical analysis of human behavior and quantifying the user experience.\\u201d When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we\\xa0discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.'