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Joe Pulizzi is considered by many to be the "godfather" of content marketing. He's the founder of the Content Marketing Institute, a leading education and training organization for content marketing. CMI puts on Content Marketing World, the largest in-person content marketing event in the world. It’s the one event where you can learn and network with the best and the brightest in the content marketing industry.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  He is the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.

More past and upcoming episodes of Mitch's podcast can be found at MitchJacksonPodcast.com