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Starting a successful new company is impressive enough. But opening a new market is even more so, especially when the founder happens to be a college student. That’s what Emily Levy accomplished as the CEO and co-founder of Mighty Well — a company at the intersection of fashion, lifestyle, and disease management. But that’s just part of her story. While a student at Babson College Emily won our 2015 Beantown Throwdown and this year she returned as one of the judges of the 2017 Beantown Throwdown. Her selection as a judge made a lot of sense given that she has won 15 pitch-offs altogether — in addition to the $200,000 Mighty Well has received so far in venture capital. But Emily is not only the CEO and co-founder of her new company. She is also a customer. It turns out that Mighty Well wasn’t just a solution to a problem identified through a market study — although her team has certainly conducted a number of those. It is also a solution to a problem she had to face personally.