Bernd Schoner, author, “The Tech Entrepreneur’s Survival Guide”

Published: Aug. 23, 2017, 1:41 p.m.

Bernd Schoner is the author of "The Tech Entrepreneur's Survival Guide (McGraw-Hill, May 2014), a comprehensive look at the challenges and rewards of starting a tech company. In this interview he discusses his book and specifically the challenge of how startups can partner with larger companies first through strategic alliances and ultimately through acquisition -- without smothering the innovative fire that makes tech startups potentially so valuable to the acquiring company. The interview was conducted in advance of a June 11, 2014 MIT Enterprise Forum of Cambridge event titled, "Acquisition or Alliance -- Which Is Better?" (Originally released 5/24/14)