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b'Former Dotcom executive and author Seth Godin said, \\u201cIn a crowded marketplace, fitting in is failure. In a busy marketplace, not standing out is the same as being invisible. Business and economic development leaders often look at successful communities and they try to emulate what that community did to become successful, instead of looking for ways to differentiate themselves from their neighbors. Here to talk about how to differentiate your community through storytelling is Tyler Raborn, CEO of full-service marketing firm Raborn Media LLC. At Raborn Media, Tyler has married creativity with cost efficiency to produce a return-on-investment centered culture. Through creative storytelling, he has helped a variety of organizations achieve their goals. Join us to learn more!'