Taking India's short video influencers to the world

Published: July 11, 2021, 6:19 a.m.

When TikTok left the Indian market last year, another big global giant entered. Instagram Reels completed a year in India on July 8, a year that also happens to be very consequential for India's short video market, from both a user's and creator's point of view. In conversation with Ajit Mohan, Facebook's India head about how things have shaped up.