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b'Before, there was traditional PR. Before and during the email era, media outreach was still mostly one-one-one. We focused on targeting the outlet, the reporter, and customized the pitch, being mindful of what would take and what would not. Now, social PR, just like traditional PR, is about building relationships. Where the relationship before was with the media, social allows us to broaden our scope. We\\u2019re not just building relationships with relevant media, but also with evangelizers. The way the online space has evolved is that now anyone can be an influencer, as long as the context is right. It\\u2019s about having a holistic conversation to build a community to tell your story for you. Watch more as Janet and Shonali explore #Mindful Social PR! Learn more on the blog: http://bit.ly/2jQOgz4\\n\\n--- \\n\\nSupport this podcast: https://podcasters.spotify.com/pod/show/jfouts/support'