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Fran\\xe7ois Matarasso presents an audio essay suggesting that, as an area of conscious policy, culture has never been more important to democratic states than it is today. 

He argues that its importance grew throughout the 20th century as rapidly growing and changing mass media pushed governments to control or restrain its influence. In the past, patronage and repression had been crude but sufficient mechanisms for rulers to extend cultural influence. But in large, democratic, industrial societies, the complexity of cultural activity demanded more sophisticated responses.