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\\u201cSon \\u0131rmak kurudu\\u011funda, son a\\u011fa\\xe7 yok oldu\\u011funda, son bal\\u0131k tutuldu\\u011funda; beyaz adam paran\\u0131n yenmeyen bir \\u015fey oldu\\u011funu anlayacak.\\u201d

1790\\u2019da ABD\\u2019nin Washington kentinde do\\u011fan K\\u0131z\\u0131lderili yerlilerinin efsanesi \\u015eef Seattle b\\xf6yle diyordu, ibretlik bu s\\xf6zleri tarihe not d\\xfc\\u015ferek.

Nedense ba\\u011flamdan ba\\u011f\\u0131ms\\u0131z, buradaki \\u2018son\\u2019 vurgusu bana farkl\\u0131 \\xe7a\\u011fr\\u0131\\u015f\\u0131mlar yap\\u0131yor. \\xd6rne\\u011fin New York\\u2019ta son ankes\\xf6rl\\xfc telefonun m\\xfczeye kald\\u0131r\\u0131ld\\u0131\\u011f\\u0131n\\u0131 \\xf6\\u011frendi\\u011fimde yine zihnimde belirdi.

\\xc7\\xfcnk\\xfc ankes\\xf6rl\\xfc telefon, bizim neslimiz i\\xe7in b\\xfcy\\xfck mucizeydi. Telefon rehberimizin k\\u0131rtasiyeden ald\\u0131\\u011f\\u0131m\\u0131z k\\xe2\\u011f\\u0131t defterden ibaret oldu\\u011fu y\\u0131llarda, ceplerimizde jetonlarla dola\\u015f\\u0131rd\\u0131k.

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Meta\\u2019n\\u0131n bug\\xfcne kadar en b\\xfcy\\xfck gelir kayna\\u011f\\u0131, pazarlad\\u0131\\u011f\\u0131 kullan\\u0131c\\u0131 verileriydi. Cambridge Analytica skandal\\u0131, Rusya\\u2019n\\u0131n ABD se\\xe7imine m\\xfcdahalesi gibi sorunlarda hep g\\xf6z \\xf6n\\xfcnde oldu Facebook. Zuckerberg, bu nedenle ABD Kongresi'nde sorguland\\u0131. Kullan\\u0131c\\u0131 verilerinin k\\xf6t\\xfcye kullan\\u0131lmas\\u0131 nedeniyle \\xf6z\\xfcr dilemek zorunda kald\\u0131.

Meta \\xfczerinde giderek artan bask\\u0131, \\u015firketin i\\u015finin hi\\xe7 de kolay olmad\\u0131\\u011f\\u0131n\\u0131 g\\xf6steriyor. Bir taraftan \\xc7inli Tiktok kar\\u015f\\u0131s\\u0131nda rekabette zorlanmas\\u0131, bir yandan Apple\\u2019\\u0131n iPhone kullan\\u0131c\\u0131lar\\u0131na sundu\\u011fu, \\u201cFacebook beni takip etmesin\\u201d \\xf6zelli\\u011fi, \\u015firketin ya\\u015fad\\u0131\\u011f\\u0131 en b\\xfcy\\xfck sorunlar\\u0131n ba\\u015f\\u0131nda geliyor.

Sadece Apple\\u2019\\u0131n kullan\\u0131c\\u0131lara tan\\u0131d\\u0131\\u011f\\u0131 bu hak nedeniyle Meta\\u2019n\\u0131n y\\u0131lda 10 milyar dolarl\\u0131k rekl\\xe2m geliri kayb\\u0131 ya\\u015fayaca\\u011f\\u0131n\\u0131 bizzat Zuckerberg a\\xe7\\u0131kl\\u0131yor.

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