BROADCASTS.com

Maybe you’ve always had an idea for a book but were too daunted by the traditional gatekeepers of agents and publishers. Well now you can dust off the manuscript and get read to publish, because the growth of self-publishing services and social media makes it easier than ever to self-publish your book. But whether you self-publish or have a traditional book publisher, you’ll need to do more marketing, more outreach, more organizing — more of everything! Authors are really becoming entrepreneurs, needing to understand the business of book publishing more than ever (even if they never thought they’d need to know this). This week’s Mediatwits talks to successful self-published authors as part of our “Authors as Entrepreneurs” special, including self-published author, expert and MediaShift contributor Carla King and successful self-published authors Darcie Chan and Hugh Howey. MediaShift’s Mark Glaser hosts, along with Mónica Guzmán from the Seattle Times and GeekWire and Andrew Lih from American University.