MediaTwits #123: NPR Regroups as Terrestrial Radio Evolves

Published: May 23, 2014, 1:05 a.m.

The terrestrial radio business has been forced to adapt once again as more people get their audio content online, via streaming services or satellite radio. Podcasts, streaming embeds and even YouTube have multiplied the publishing opportunities for branded stations, but how can they recreate themselves with digital tools? What kind of content does a radio station produce for the digital age? How are people listening to audio content? This week on the podcast we'll discuss the evolution of radio and what the new NPR CEO Jarl Mohn brings to the table as the flagship public radio service refocuses on diversity. This week, our special guests are Suzanne Perry from the Chronicle of Philanthropy, Stan Alcorn, who contributes to NPR and Fast Company, and Joseph Lichterman from the Neiman Journalism Lab. They will join regulars Andrew Lih of American University, Fannie Cohen of PBS MediaShift and host Mark Glaser.