Podcasts Technology Media Consumption Esquire: Reality No Longer Real... its Augmented.

Esquire: Reality No Longer Real... its Augmented.

Published: Nov. 10, 2009, 4:20 a.m.


Augmented reality came to our knowledge thanks to Apple's iPhone 3Gs. You can now find a healthy number of augmented reality apps throughout the App Store. Google, Yahoo, and Microsoft are also playing around with augmented reality applications. Its not just for mobile devices. Wikipedia and local cities are experimenting with this new technology but never would you expect print publications such as Magazines to get involved.


Esquire says its a gimmick to get more sales but when you look at the possibilities you find yourself entertained, informed, and enjoying your magazine experience. How is this done? Let's take a look.

Take it away Iron Man/Sherlock Holmes


I just ordered my subscription of 12 issues for $8 and downloaded the software to make these extra features accessible. It also entered me into a contest to win Blue Microphone Eyeball webcam.

Final Thoughts: I think its genius idea. It brings new life to print publications. Some publishers take their material and just turn it into an interactive website thus excluding the hard copy. The ink of a newspaper, the glossiness of a magazine, and the smell of books can never be replaced.

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Tell us in what ways can augmented reality be used? What magazine or publication would you like to see use augmented reality? Do you read Esquire?

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