Guru\u2019s you are going to love our guest in this episode! Mr. Ben Oyler Co-Founder of Nectar brings us terrific insights as to why the key word is education! Ben gets into why you really need to drill down into \u201cwho is your customer\u201d and \u201cwho is paying the bill\u201d. Once you have defined these key aspects the rest of your plans will fall into place. Ben doesn\u2019t stop there; he gets into the specifics as to why it is so hard to create change in the healthcare industry. You will really enjoy the insights that Ben brings us in this episode.